Capitalizing on a retail trend always has risks and success in a crowded market segment is not guaranteed. That’s why a creative approach to image and brand building is a must for newcomers to any feverishly hot retail movement. First-time fro-yo entrepreneurs called on BKA to create an entirely unique identity. From the corporate name and logo to the site acquisition, store design and construction, our team did it all. DiscoYo! loves their customized solution because it keeps them steps ahead of the competition.